As a key leader on the digital team, this Senior Manager, Website Experience & eCommerce will collaborate cross-functionally with marketing, IT, development, and external agency partners to identify opportunities, troubleshoot technical challenges, and continuously test and enhance site performance. You’ll bring a deep understanding of how customers engage online and know how to turn insights into action.
Senior Manager, Website Experience & eCommerce Key Responsibilities:
- Lead the overall website strategy, with a focus on conversion optimization (form fills, eCommerce transactions, and lead generation)
- Translate customer behavior and journey insights into personalized experiences and improved performance
- Collaborate with IT and dev teams to manage site functionality, prioritize fixes, and enhance user experience
- Analyze performance using Google Analytics and other tools, and lead A/B testing initiatives using platforms like Optimizely
- Ensure brand story and voice are consistently represented across the website
- Partner closely with external partners to execute technical and strategic updates
- Drive improvements in SEO, content strategy, and digital experience
- Provide strategic guidance on tech stack improvements and help diagnose front-end/back-end issues
- Proven experience owning website performance and eCommerce strategy in a DTC, subscription, or service-based model
- Strong technical acumen and familiarity with headless CMS platforms (experience with Droople is a plus)
- Ability to distinguish between strategy vs. tech-related problems and address each effectively
- Demonstrated success with conversion rate optimization (CRO), A/B testing, SEO, and site personalization
- Experience working collaboratively with IT and development teams as a strategic business partner
- Comfortable managing agency relationships and overseeing digital vendors
- Strategic mindset with hands-on ability to make data-informed decisions
- This role requires a hybrid schedule with 4 days per week onsite in Franklin, TN
- You’ll be joining a high-growth, fast-moving team that values collaboration, creativity, and innovation
Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.?
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. ?
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LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
